Position Overview

Responsibilities

• Serve as a key adviser to the C-suite to drive the overall top line, focusing on marketing ROI and effectively finding ways to increase marketing impact.
• Create and implement a marketing strategy that maximizes sales, revenue retention, conversion rate, and lifetime value of customers.
• Lead all aspects of the company’s marketing functions, including Paid Digital, Organic and CRM, DRTV, Creative and Content.
• Serve, coach, hire, develop, and lead a strong and growing marketing team to be positioned for success in the continued evolution of marketing strategies, trends, tactics, and technologies.
• Create and deliver fully-integrated marketing programs across all company functions to ensure efficiency and alignment for maximum impact.
• Partner on pitches with the business development and sales teams to help win new business opportunities on existing client accounts and with new prospects.
• Accelerate growth by managing the marketing funnel and driving conversion rates through deep data analysis, creativity, and growth experimentation.
• Partner with in-house and client data science and analytics teams to define KPIs, tracking solutions, and ongoing reporting.
• Understand market trends, customer needs, usage, and buying behavior to size market opportunities and customer demand for the company’s products.
• Manage a $250m+ marketing budget, leveraging financial rigor to effectively prioritize and allocate resources and media.

Qualifications and Preferred Experience

• Bachelor’s degree in Business, Marketing or Advertising. MBA or Master’s degree is preferred. Experience will be considered in lieu of higher education. 
• 10+ years of marketing leadership experience in direct-to-consumer (DTC) and eCommerce.
• Experience hiring, managing and leading a team.
• Experience in direct-to-consumer marketing, direct response marketing, call to action campaigns, and digital strategy with large, national or international client brands is strongly preferred.
• Experience driving customer growth through organic marketing, including developing SEO, social marketing, and content programs. 
• Experience in traditional media channels including radio, broadcast television, cable and satellite, print, and billboards is a plus.
• Excellent knowledge of CRM and marketing automation solutions.
• Experience with Conversion Rate Optimization (CRO) and tools.
• Experience using analytical and BI tools to create insightful reporting to track the business and inform strategy.

Skills and Attributes

• Exceptionally strong written and verbal communication skills and excellent interpersonal and team-building skills.
• Player/coach who has a proven ability to attract, retain, and train an exceptional team.
• Data savvy, tech-savvy and comfortable with transparency in media revenue models.
• Collaborate with a strong point of view backed by facts, experience and insights.
• Be a hardcore believer in, and serious practitioner of, data and insights-driven planning in all aspects of the business.
• Comfortable with failing forward, experimenting and testing and learning.

Fit (Organization, Culture, Leadership, Personality)

• Be REAL: Be Passionate, Be Authentic, Be Trustworthy, Be Responsible, Be Fun, Be Unstoppable, Be Direct
• Belief and passion for the work and what it does for consumers
• Fast-paced environment to test, fail, learn, experiment, progress and grow
• Open-mindedness and highly collaborative with internal and external stakeholders
• Free-flowing direct communication and ability to speak your mind
• Data, evidence and facts based point of view and decision making