Email & SMS Marketing Analyst
TRANZACT is looking for an Email & SMS Marketing Analyst who has 3+ years of experience in managing customer lifecycle marketing, email or SMS campaign performance data. S/he will develop insights and testing to drive the customer purchase journey for Medicare and life insurance campaigns.
This role is responsible for measuring, optimizing, and reporting the impact of marketing automation campaigns on customer engagement and retention. If you love working with data and large segmented audiences to uncover insights, develop test plans, and watch the immediate results of your campaigns, this role is for you.
ShareCompany Overview
Healthcare & Insurance
Raleigh, NC
1,000-5,000 Employees
https://www.tranzact.net
TRANZACT is a direct-to-consumer marketing and sales organization that links individuals to insurance products and information. TRANZACT works with the top insurance carriers in the country to market a wide breadth of products, including Medicare Advantage, Medicare Supplement, and Prescription Drug Plan, as well as an array of ancillary products, including dental, vision, life, and indemnity. TRANZACT employs approximately 1,300 individuals, including 850 licensed agents.
Position Overview
Responsibilities
- Build insightful reports and ad hoc analyses on the impact of email marketing and text messaging campaign metrics across platforms
- Plan, configure, and monitor campaign variables including A/B and multivariate tests to optimize delivery and engagement
- Continuously optimize and improve the effectiveness of campaigns through a backlog of tests and experiments
- Perform audits and investigate issues related to deliverability, marketing attribution, data integrity with analytical problem solving
- Collaborate with creative team, dev and operations managers, and business leaders to scope requirements and forecast business impact of new features
- Research competitor activity and industry trends to inform strategy as well as innovate new tactics
- Own tracking model and parameters, and ensure accurate application.
Qualifications
- 3+ years of experience managing customer lifecycle marketing, email or SMS campaign performance data
- Bachelor’s degree or higher from an accredited college or university
- Strong quantitative and data analysis skills working between Excel, PowerBI, and other business reporting and analytics tools
- Experience with A/B and multivariate testing, advanced segmentation and personalization targeting related to CRM / marketing automation and email marketing platforms. Additional experience with SMS preferred.
- Knowledge of multi-touch attribution, tracking parameters configuration and testing
- Demonstrated ability to project manage multiple campaigns and deliver on ad hoc reporting requests
- Ability to present and communicate insightful analysis to cross-functional teams and project estimated impact
- Highly analytical with a ‘get things done’ attitude.
Contacts
Shawn Davis
Managing Partner & Executive Recruiter
Get In Touch
Shawn Davis
Managing Partner & Executive Recruiter
shawn@browndavisco.com
Perks & Benefits
Robust health & wellbeing package
- Medical insurance with a choice of plan and carriers
- Prescription drug coverage
- Dental and vision coverage
- HSA and FSA options
- Emotional wellbeing program
- Wellbeing dollars
- Health advocacy program
- Medical review services
- Company-paid disability policies
- Free membership to an on-site gym in our Raleigh office building
Work-life benefits
- Generous paid time off + paid holidays
- Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
- Parental and adoption leave
- Virtual guided meditations
- Virtual chair yoga sessions
Financial & retirement benefits
- 401(k) savings plan + match
- Generous annual bonus and base salary assessment
- Company-paid life insurance
- Commuter account benefit
- Adoption assistance program
Learning and development opportunities
- Conference and training reimbursement
- Employee development programs
- Regular Lunch & Learns on a wide range of topics
- Yearly team building events
- Community service projects
Employee appreciation
- All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
- Frequent office events, happy hours and outings (Virtual for the time-being)
- Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
- An annual holiday party that you’ll still be talking about a year later (seriously)
- Frequent company lunches catered by local restaurants
- Massage chairs, fantasy football leagues, and more
- Super cool swag (that you’ll actually want to wear)
This Position has been filled, but check out our active listings here.
Shawn Davis
Managing Partner & Executive Recruiter
Get In Touch
Shawn Davis
Managing Partner & Executive Recruiter
shawn@browndavisco.com