Integrated Marketing Director
TRANZACT is seeking a talented and passionate Integrated Marketing Director to join the Marketing team. Reporting to the Integrated Marketing Senior Director, you will be responsible for Digital Marketing performance, strategy, cross functional integration and stakeholder coordination across two of the insurance business verticals. You will collaborate with team members across all functional areas (Creative, Content, Paid Media, Conversion Rate Optimization (CRO), Operations) to ensure our Marketing effectively achieves our business objectives.
The ideal candidate will be a communicative team player that loves working across teams and can thrive in external and internal environments to evangelize and drive ideas forward. The perfect match is someone who can dive into accounts with Analysts to analyze performance data, leverage that data to brainstorm a novel approach to creative messaging with the Creative team, and can interface with clients, all in the same day.
ShareCompany Overview
Healthcare & Insurance
Raleigh, NC
1,000-5,000 Employees
https://www.tranzact.net
TRANZACT is a direct-to-consumer marketing and sales organization that links individuals to insurance products and information. TRANZACT works with the top insurance carriers in the country to market a wide breadth of products, including Medicare Advantage, Medicare Supplement, and Prescription Drug Plan, as well as an array of ancillary products, including dental, vision, life, and indemnity. TRANZACT employs approximately 1,300 individuals, including 850 licensed agents.
Position Overview
Responsibilities
- Monitor Marketing performance holistically across all channels and websites
- Collaborate and partner with senior Business team leads to identify strengths and gaps in performance and channel mix and work with appropriate stakeholder(s) to take decisive action
- Effectively partner with Operations teams to drive forward current and future strategic projects, workflow and priorities
- Collaborate with Analysts, Designers and subject matter experts across Marketing functions (Paid Search, Paid Social, DRTV, CRO, SEO, Creative, Content, Data Science) to brainstorm new initiatives and achieve business goals
- Analyze reports from multiple media buying platforms and reporting databases (Google Ads, Microsoft Advertising, Facebook Business Manager, Microsoft PBI, Google Analytics), codify insights and coordinate strategies in partnership with stakeholders
- Be the Business team’s Marketing point person in external client presentations, engagements and proposals for clients in support of growth projects (new channels, initiatives, website design, etc.)
- Work across teams with substantial budgets for some of the largest insurance brands in the country
Qualifications
- 4+ years of previous Marketing experience in a digital performance marketing position
- BA/BS degree or equivalent practical experience
- Strong communication and people/leadership skills, analytical skills, and critical thinking skills
- Comfortable enrolling and influencing across different teams to drive initiatives forward towards a shared goal
What we’d love to see (but is not required):
- Experience building and/or leading Marketing teams
- Marketing, Math, Finance or Statistics background
- Paid Media buying experience (Facebook, Google Ads, Bing Ads)
- Proficiency with Marketing data and reporting platforms
- High level of proficiency with Excel and Powerpoint
- Experience in direct-to-consumer marketing
Contacts
Shawn Davis
Managing Partner & Executive Recruiter
Get In Touch
Shawn Davis
Managing Partner & Executive Recruiter
shawn@browndavisco.com
Perks & Benefits
Robust health & wellbeing package
- Medical insurance with a choice of plan and carriers
- Prescription drug coverage
- Dental and vision coverage
- HSA and FSA options
- Emotional wellbeing program
- Wellbeing dollars
- Health advocacy program
- Medical review services
- Company-paid disability policies
- Free membership to an on-site gym in our Raleigh office building
Work-life benefits
- Generous paid time off + paid holidays
- Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
- Parental and adoption leave
- Virtual guided meditations
- Virtual chair yoga sessions
Financial & retirement benefits
- 401(k) savings plan + match
- Generous annual bonus and base salary assessment
- Company-paid life insurance
- Commuter account benefit
- Adoption assistance program
Learning and development opportunities
- Conference and training reimbursement
- Employee development programs
- Regular Lunch & Learns on a wide range of topics
- Yearly team building events
- Community service projects
Employee appreciation
- All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
- Frequent office events, happy hours and outings (Virtual for the time-being)
- Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
- An annual holiday party that you’ll still be talking about a year later (seriously)
- Frequent company lunches catered by local restaurants
- Massage chairs, fantasy football leagues, and more
- Super cool swag (that you’ll actually want to wear)
This Position has been filled, but check out our active listings here.
Shawn Davis
Managing Partner & Executive Recruiter
Get In Touch
Shawn Davis
Managing Partner & Executive Recruiter
shawn@browndavisco.com